4 Marketing Moves Every Business Should be Making Right Now
Hello again my friend, Yesterday I wrote to you about the death of the ethical bribe. In that letter I promised I’d share some of
June 15, 2021
Blog
Read More »
How to Get the Life You Deserve
In 1948 David Ogilvy launched his advertising agency from a 2 room office on Madison Avenue. He was 39 years old. Prior to that day
June 10, 2021
How to Build a Reputation and Become an Expert in Your Niche
Hello again my friend, today I thought we’d talk about how to build a reputation and become an expert even if nobody knows who you
June 9, 2021
How to Market Using Direct Mail in 2021 | A Case Study
Today we’re going to look at a direct mail case study to learn how to market using direct mail. Traditional “direct mail” is far from
June 8, 2021
The Power of Routine: Finding Your Inner Drill Sergeant
It’s been difficult to find something to write about this morning. The clock reads 3:07am and I’ve been up for half an hour already. I’m
June 7, 2021
How to Double, Triple, Even Quadruple Sales by Eliminating Uncertainty
Hello again my friend, We live in a world of incomplete information and imperfect trust. Yet most business owners operate from the opposite assumption. They
June 4, 2021
How to Keep One Bad Employee From Killing Your Business and Your Reputation
Every employee in your organization matters. Unfortunately it’s your most junior ones who can do the most damage. Here’s how to deal with them .
June 2, 2021
How to Use Price Anchoring to Grow Your Business
Hello again my friend, Today I thought we’d have some fun using price anchoring to help you grow your business. Start by answering the following
May 26, 2021
Is your job a prison? Mine was…literally
Hello again my friend, In 2002 I left the Marine Corps a Sergeant. Part of a special operations unit called Force Reconnaissance. After returning home
May 25, 2021
