Do This if You Want Better Open Rates


5 Percent.

This email will have a five percent increase over the other emails I’ll send out this week.

How do I know? Because your name was in the subject line.

I’ve tested this principle hundreds of times and without exception a subject line with the recipients name in it get’s around a 5% increase in open rates.

But why?

That’s a harder question to answer.

There’ve been a variety of studies done and the results tend to indicate that hearing our name causes the release of dopamine and serotonin, both pleasure enhancing chemicals.

It turns out your name is actually a drug.

But it’s more than that. When someone says our name they are asking for our attention. It’s a validation of our existence. Of our importance.

When someone says our name, we matter.

So when I stick your name in the subject line of an email. It calls to your subconscious in a way no other word can.

Speaking of validation and importance…Yesterday I released the recordings of the content marketing seminar I held on Monday.

Not only do I lay out a complete marketing strategy for 2021 but I also reveal our new community app that will be the backbone of our 365 challenge next year.

The recordings are coming down later this week so make sure you watch the seminar before it’s gone.

Here’s the link:

So why not use this hack all the time?

For the same reason you don’t eat the same meal for dinner every night. I doesn’t matter how good the food is, if you have to eat it every day it’s gonna get old.

The same is true for any sneaky marketing hack. If you use it every time it loses its effect.

So give it a shot. Add your recipients first name to your next email subject line and see if you get a lift in the open rate.

I think you’ll be shocked at how well it works.

Talk soon,


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