Don’t Teach, Document
Seems everyone and their brother is trying to teach you something these days.
The knowledge industry has exploded over the last few years and it’s only going to get bigger.
When I first started learning internet marketing there were only a small handful of people who understood how it worked and even they weren’t entirely sure what they were doing.
It was fun watching them test new ideas and strategies and document the results in the videos and trainings they put out.
Having a subscription to their newsletter or coaching program was like having access to your own marketing research firm. We all admitted that we didn’t really know what we were doing but when we found something that worked we’d share it with everyone else in the group.
It was an amazing community of weird social outcasts who sat alone in their offices testing new ideas.
It was a lot like our 9 Figure Network but without all the cool app and instant communication.
Speaking of “The Network”, we just launched our updated platform complete with mobile apps for both Apple and Android. You should check it out.
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I’ve got a discount going until the end of the year so you can save big.
Today the “expert” and “guru” markets are full of people claiming to have all the answers. Everyone is screaming as loud as they can, “Pay meI I’ve got the answers! Buy my course, hire me as your guru and I’ll show you have to fix all your problems!!”
Everyone has a whiteboard out showing you the secret formula to better health, more money and better relationships.
They all look the same, sound the same and act the same.
The market has also changed. When I started almost 15 years ago nobody understood what a funnel was. Google ads was in its infancy and Facebook just launched its ad platform to compete with Google.
There was a lack of knowledge and a need for information. Today that’s not the case. Today it’s not a lack of information it’s a lack of connection.
That’s what I’m trying to do with my marketing. Rather than begging for attention by claiming I know everything I’ve decided to document rather than teach.
When a new marketing strategy works, I share it. If an old, time tested strategy is still paying big dividends I document it and share it with my followers.
It’s a subtle difference but it’s critical. People don’t want to be taught. They want to go on a journey of discovery with you. They want to watch as you pull back the curtain and discover the latest trend or framework WITH you, not after you’ve figured it all out.
So as we go into next year remember, you audience doesn’t want more information. They want to learn and discover. Take them on a journey by documenting your success and your failures.
Not only will you build trust and good will but you will become a point of fascination your prospects can’t get enough of.
P.S. The world doesn’t want to be informed or educated. They are drowning in both. What they want is to be excited, entertained and fascinated. Keep that in mind as you build out your content marketing strategy for next year.
Oh, and if you’d like to join our community and get the kind of help and support I mentioned earlier, you can do it now and save a bunch of money as well. Check it out: https://mediapartnersinc.clickfunnels.com/learn-more