How to Tell a Fake “Expert“ From the Real Deal

How to tell a fake “expert“ from the real deal

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Social media has made it almost impossible to distinguish genuine experts from the “popup gurus” arriving daily.

Anyone can create a profile that makes an outrageous claim like:

“Expert [Person] who’s generated [ridiculous amount of money] for [type of client].

Just check out the profile of anyone selling their “expert” knowledge.

Who knew there were so many 8 figure experts on social media!?

Even the term expert has been coopted by this group of charlatans who claim it without reservation and attack anyone who calls them out for the frauds they are.

If you’re not tired of this kind of vapid self-promotion it’s likely because you don’t yet recognize it.

To the novice these scammers seem like the real deal.

They ooze bravado. They reek of superiority.

But don’t be fooled. It masks a deep insecurity rooted in the knowledge that they are not what they claim to be.

So how can you tell the poser from the genuine article? Here are 3 ways…

1) Look at who they’re connected with.

Are they all short-timers who’ve only been around a year or two? Or are they people with decades of experience?

As my friend @torreydawley says, “Game recognizes game.”

The longer you’ve been in an industry the quicker you can spot a pretender. Real professionals don’t follow or interact with fake experts.

2) Are they teaching tactics or time-tested, universal wisdom?

To see an example of this go check out my friend @AndrewWriteCopy.

He never talks about how great a copywriter he is (even though he’s sold more with the written word than most of the “experts” on X combined).

The man doesn’t even have a link in his bio.

Instead he delivers timeless wisdom to help you improve your copy.

No bravado, no ego-centric boasting – just pure value.

3) Do they use “Bait” or do they make offers?

For most of us, social media is a ‘first-touch’ marketing channel. It’s where most of our subscribers and clients meet us for the first time.

That makes social media a great place to build an email list – even sell products in some cases.

A professional understands this and always works to be of service first.

They never use cheap list-building tactics like:

  • Follow for follow scams
  • Like, Share and Follow me for XX offer
  • Joining a group that Like and Comment on each other’s posts

If you see this happening you know the person doing it is not a real player. They’re a pretender.

A professional on the other hand, makes offers.

If you need an example of how this is done right – check out @Nicolascole77.

The man brings the heat in every post, then offers anyone who wants to go deeper an opportunity to download his 13,000-word writing guide for free.

That’s how a professional conducts themselves.

4) When in doubt, ask someone you trust.

If you ever question whether the advice you’re getting online is coming from a reliable source just ask someone you know is legit.

You only need one real professional in your network. And the best part is most of them would be happy to answer your questions.

– Jason

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