A Tale of Two Extraordinary Men
The World Needs More Results Driven Professionals Willing to Take on the Gary Vees and Jim Cramers of the World.
If You Want to have Maximum Impact on the World it’s Going to Take More Than Just Delivering Results.
- Remember that accurate isn’t always helpful. One of the things Gary and Jim do all the time is speak in absolutes.
Watch any Youtube video of Gary and count how many times he uses words like must, always, never, best, only, etc.
“Now is the BEST time to XYZ”
”This is the ONLY way to get results”
”You MUST do X if you want Y”
Speaking in absolutes is what makes Gary so appealing. His advice is definitive. There’s no room for grey. Its what makes him such an authority.
As a professional you’re response to a question like, “What’s the best way to invest my retirement” is probably “Well, it depends.”
“Well, it depends” is accurate but it’s not helpful. What people want is the 1 thing. They want to
be told exactly what to do and they want it told to them with certainty. Gary does it, most professionals don’t.
- Have a Simple Plan to Follow – Most businesses don’t have a clearly defined plan on how to get results for their customers. The ones who do rarely promote it in their marketing.
You need to have a clear process (3 steps) that a customer goes through to see results when they buy from you. Doesn’t matter if you sell billboard advertising or toilet bowl cleaner. Having a plan reinforces the belief that you are an authority in your industry.
- Have a Set of CORE Beliefs and Share Them Often – One of the things we cover in my free “Fix Your Marketing”, workshop is the importance of aligning and empathizing with your followers.
We buy from people we know, like and trust. Trust and likability come from a connection with one or more core beliefs.
How you feel about money, health, religion, culture and world events is important to you audience. So have a set of values, both personal and professional, that you live by.
One of my CORE professional values is, “No matter how big or small the interaction, every person we connect with should leave the encounter feeling as though they are better for the experience.”
Doesn’t matter if it’s a twitter exchange or a paid coaching session. Every person should leave feeling like it was a valuable investment of their time and money.
This CORE value drives every decision we make as a company but we don’t hide it. It’s not buried in a file somewhere. I talk about it often. I share that value because I know my best clients feel the same way.
If you want to help someone solve their problem might require you speak in absolutes. Or you may spend more time discussing your feelings on government spending than you might like.