
We’ve Got Brand Building Backward
Date: May 29th, 2023Location: Scottsdale, AZ Years ago I was approached by a prospective client. He wanted me to help him build a personal brand
Date: May 29th, 2023Location: Scottsdale, AZ Years ago I was approached by a prospective client. He wanted me to help him build a personal brand
As a solopreneur or entrepreneur, you need to have a stable of stories that can be used to build trust and authority while reducing buyer resistance. Here’s how I do it.
Hello again my friend, Whether you’re trying to get someone to buy your stuff or just use your product so they get results… …there’s one
Hello again my friend, Yesterday I wrote to you about the death of the ethical bribe. In that letter I promised I’d share some of
Hello again my friend, today I thought we’d talk about how to build a reputation and become an expert even if nobody knows who you