The Best Stuff Happens On The Fringes

The Best Stuff Happens On The Fringes

There’s a term in investing called “alpha”.

Alpha is any return on your investment that beats a basic index fund.

Every investor on Wall Street tries to beat the market…

They use all kinds of crazy strategies. From algorithmic trading to astrology.

It sounds crazy to normal people but Wall Street knows something your average investor doesn’t…

You’ll never beat the market by doing what everyone else does.

If everyone does the same thing nobody makes any money.

You’ve got to be different.

The same is true in business…

Almost everyone you see online is watching a handful of big influencers and trying to copy their system.

Their system for creating content…

For generating leads…

Their process for closing sales…

Some people even try to steal their favorite guru’s personality.

You’ll never succeed following the leader.

Yes, there are best practices…

Things every entrepreneur should be doing.

But all the best stuff is happening on the fringes…

It’s the people you don’t see who are testing new ideas…

New concepts that will one day make their way into the mainstream.

If you want to succeed you can’t do what everyone else is doing…

You need to be on the fringes with the outlaws…

In no man’s land with the rebels…

That’s where you’ll find success. That’s where you’ll find your alpha.

Cheers to all you rebels and outlaws,

Jason

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