The Coaching and Consulting Industry is Broken

Hello again my friend,

Over the past couple of days I’ve been talking about how to create change in our lives and the lives of others.

I promised you I’d discuss the second part of behavior change, Attractiveness.

But I’d like to take a deviation this morning and talk about something that’s got me a little fired up.

As you know I’ve been preparing for a seminar on Self-Promotion.

I make a point to overdeliver at these events and I pride myself on having the most insightful and applicable trainings in my industry.

I’m dam good at what I do and I know it.

It’s one of the reasons I can promote myself with the level of confidence I do. I know I can get results for clients. I know if they pay me for my advice and skill they’re going to get their monies worth.

That’s why it pisses me off when I see people in my industry saying things I know are lies just to make a sale.

So let me take a minute and dispel some lies other wannabe experts are going to tell you.

There’s Nothing New
In Business or Marketing

The first thing you need to understand is that there’s nothing new in business or marketing. Everything you see is either complete fluff or a new spin on a fundamental concept or idea.

Business is about solving a pain or problem for your clients.

Marketing is the methods we use to find those clients and convincing them you can help them.

There are, and will always be, new communities to market to, but the way we market doesn’t change because human behavior doesn’t change.

Nobody Makes Millions
from a Coffee Shop

Business is hard. Most people will will not succeed the first time. You’d be hard pressed to find a successful entrepreneur who doesn’t have a string of failed business he used to cut his teeth.

Anyone who tells you they have a new, simple, risk free way to do anything in business is full of shit.

Anyone who promises to show you how to make millions working only a few hours a day is also full of shit.

I don’t care what they show you as “proof” they’re lying to you. I have friends at every level of business. From the guy making 100k a year to guys doing close to 100 million.

Not a single one of them made their money working 4 hours a day from a coffee shop.

Most Marketing Agencies
Aren’t Worth the Money

The ones that are cost a fortune. Why? Because they know how to do the one thing you can’t. The one thing that your entire business hinges on.

They know how to find a customer and bring them to your door in a buying state of mind.

My consulting fees start at $12,500 and go up from there. The small amount of copywriting I do for clients can be $50,000 or more, and I don’t fee bad about charging those fees for the reason I just stated.

Anyone promising you big results for a small fee is either an idiot who doesn’t know his own worth or, more likely, a charlatan looking to separate you from your money.

Relationships are More
Important than Knowledge

That isn’t to say knowledge isn’t important. I owe my carrier to a handful of training course I took that taught me the basics of digital business, marketing and influence.

But once you understand the way the game is played, the success of your company will be determined by the relationships you build.

It’s why guys in my industry will pay 20, 50, even 100 thousand dollars a year to be part of high level mastermind groups.

You need those relationships if your want to stay current and relevant.

Considering a single joint venture or affiliate deal could make you ten times your investment you can see why so much money get’s poured into these groups.

I apologize for my rant this morning and the colorful language. But sometimes colorful writing is needed to drive a point home.

My industry is littered with scammers, liars and thieves. They make it difficult for the rest of us to do business.

Mentorship is important but you shouldn’t chose your mentor based on how big his promise is.

Instead, look for the guy who’s tells you the stuff you don’t want to hear. The guy with the nuanced answer. The guy who’ll spend real one-on-one time with you.

Once you’ve found that person, pay them what they ask. The fees will be high, perhaps heart stompingly high. But the good news is, when you write that check theres a really good chance you’ll only cry once.

Talk soon,


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