His response floored me. He said,
“You know, I’m not really worried about it. We’re the only coffee shop this close to the freeway and we’ve got the best of everything. Word is already spreading and I’m confident if we create a great product the sales will take care of themselves.”
“Build it and they will come.” is terrible business advice. Having a great product is only the start. If you want you business to succeed there are 4 systems you’ll need to build.
A system to generate leads. (Marketing System);
A system to convert leads into sales. (Sales System);
A system to fulfill on customer orders, handle support issues and deliver on the client promise; (Operation System)
- A system for managing billing, expenses and cashflow. (Accounting System).