Tim Ferriss: What Matters Most In Business

A few months ago Tim Ferriss was being interviewed by David Perell on his podcast “How I Write”.

The podcast is over an hour long but at the 21-minute mark Tim said something important that most of the audience missed.

It’s something so simple yet so profound that it will affect the success of every aspect of your life.

It’s something I mentioned to you in yesterday’s letter, although you likely overlooked its importance.

In that letter, I told you, “What you will be paid for, especially over time…more than your know-how, more than for your service or work, more than for your results…is your reputation.”

That’s not an idea I pulled out of my arse.

The most successful people in every industry know the power of reputation. Tim Ferriss is no different.

Here’s what he said in the interview:

“I have policies for all sorts of things in my life. And a lot of them are around this scarce resource, which is very easily destroyed called reputation. [Reputation] is going to become increasingly scarce and increasingly valuable.

I think reputation and credibility is the new gold.

…there is a finite amount of trust that any consumer…any person…can put into other people…and so they’re going to choose the people with the highest signal of credibility for them.”

Here’s that clip from the interview if you want to hear it from Tim yourself.

You don’t have to take my word for it. When it comes to reputation, the most successful people don’t leave theirs to chance…

And neither should you.

Unfortunately, most people do. They throw themselves into the public eye, whether online or in real life, without any concern for how they want to be received or who they want to attract.

When it comes to building an unassailable reputation…

The kind of reputation that positions you as an expert in your field…

And makes you a magnet to the kind of people who will become clients for life…

Everything you say and do matters.

Being deliberate about crafting your reputation doesn’t make you a phony.

Whether you like Tim Ferriss or not, he’s no phony. But he is very deliberate about how he shows up for his audience.

As promised today I’m opening enrollment for the Influential Writers Intensive.

Go here to get all the details: https://stapleton.systeme.io/iwi-enroll

It’s a 4-week, hands-on program to teach you the art and science of influential writing.

It is based on the ’18 Principles of Influential Writing’ I’ve developed over my 15 years of writing for profit.

Here’s just a taste of what you’ll be learning during the Intensive:

  • The ‘18 Principles for Influential Writing’that have made me more than $20 million over the last 15 years.

  • 8 tricks that will reduce your writing time by 80% –allowing you to create content in minutes rather than hours.

  • 6 simple changes you can make to your writing today that will make you more interesting and entertaining. – Writing isn’t hard despite what your high school English teacher told you. A few simple changes can turn any bad writer into a pro.

  • A powerful formula to help you create an ironclad reputation.

  • Why “story” trumps “facts” every time –This is what separates the truly influential from everyone else.

  • The importance of creating a ‘place’ for your audience and how to do it no matter what industry you’re in.

  • Killer openers – 11 examples from both fiction and non-fiction that you can use to hook your audience from the first sentence.

  • The secret to making people fascinated with you –Think Ryan Renolds, Tucker Carlson, Andrew Tate, Dwayne Johnson and Kim Kardashian…love them or hate them, people are fascinated with them. But do you know why? I’ll show you the template you need to follow.

  • Secrets of famous Hollywood screenwriters like Andrew Sorkin and Blake Snyder that will ensure every word you write turns to cash.

  • How to narrow the focus of your writing so you can have maximum influence over your clients and prospects

  • You’ll learn the 2 categories all people fall into and how to gain instant rapport and trust with both.

  • The 7 hidden addictions we all have and how to use them to create a tribe of people who will sing your praises and blindly follow your advice.

The Influential Writers Intensive is the most powerful writing program available for entrepreneurs, ghostwriters and content creators whose incomes rely on their ability to build deep, meaningful connections with their audience.

If you’re ready to create a cult-like following of true believers who will seek you out, trust your advice and buy from you again and again – then this program was created for you.



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