Why You Should Be Charging WAY More For What You Do

Why You Should Be Charging WAY More For What You Do

This week my wife and I took our oldest daughter to Arizona State University for a campus tour.

I never went to college. I had never even toured a college campus, so in my mind, I envisioned a young coed casually leading us around campus while answering questions.

Little did I know the sales pitch we were in for.

When we arrived they had a packet with my daughter’s name on it waiting for her along with questions and an immediate upsell into an advanced track program they offer based on her responses.

We were then ushered into an auditorium where 100 other parents and students waited for the tour to start.

We kicked things off with a 30-minute interactive presentation on the school. They asked the kids to respond to questions using their cell phones.

It was a data miner’s dream.

By the time we were done with the opening presentation, they knew

  • Where my daughter was from,
  • What she wanted to study,
  • All of her hobbies and interests,
  • And the level of interest she had in attending ASU.

I won’t bore you with the rest of the story. Just know the recruiting department at ASU is a well-oiled machine.

And why wouldn’t they be? The average cost of attending ASU before grants and scholarships is $31,127 a year.

That’s $124,508 to get a 4-year degree that will do little more than get your foot in the door of your first job.

With a student value that high it’s no wonder they invest so much time and money in selling their university to parents and students.

And it works. ASU will enroll more than 16,000 freshmen this year.

Here’s why this is important to you…

I spend a big chunk of my time trying to convince coaches, consultants, and experts to restructure their programs so they can raise their prices.

Most of them are stuck in a false belief that their prospects won’t pay more than a few hundred dollars for what they have.

Yet a first-year student at ASU will spend between $561-$1,343 per credit hour…

And most of the students who manage to graduate (only 66.3%) will get a job making less than $60,000 a year.

The math doesn’t make sense.

But because of the way they structure their offer, they can charge a premium for the substandard product they sell.

What you have is far more valuable and you should be charging more.

Next week I’m teaching a live training to my private clients on offer construction.

I’ll lay out exactly how I write offers that regularly close $6,000 clients without any hard-pressure sales tactics or complex funnels.

If you’d like to attend that training email me: jason@jasonstapleton.com and I’ll send you the details.

This is a paid training so if you’re a freebee-whore don’t waste your time.

But if you want to see how you can double, triple or even quadruple your prices this year, it will be well worth your time to attend.



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